It’s easy to be lured by the glow of the satin weave, the sparkle of beads and sequins adorning dress after dress on the rail.
The starlets in the movies and the pop stars on Mtv all scream ‘excess’!! Buy more…discard it tomorrow! There’s more where that came from.
In the quest to satisfy the hunger for approval and validation, everyone from pre-teens to pensioners are lusting after the next ‘trending’ item in the storefront.
As a fashion lecturer and designer I was constantly bombarded with ‘fast fashion’…disposable…unwearable within a few days or weeks.
Daily, I dealt with fashion students that were wasteful with resources and illogical in their design process, because, no matter how often they’re reminded to be observant, at their core believe that it doesn’t really matter.
I believe that it does matter.
I believe that special occasions deserve special garments, crafted with loving care.
I believe that fabric tells a story.
It has life.
I believe in the ‘fashion’ of the future.
Where quality over quantity is the ethos of the day…where less is more!
I believe that fashion is about self expression and investment, rather than a social band-aid for the damaged ego…where there is never enough to appease.
Join Ekho Couture in it’s quest to bring beauty, essence and value back to the garment industry.
We need YOU!
Your choices do matter, and it matters right now.
Ekho Couture 